Quick Take: OGI Eyewear is unveiling its newest brand evolution and its 2022 campaign.
Specifics: The 2022 campaign elevates the brand’s playful, pop-art inspired design philosophy by marrying bold, fashion-inspired photography with OGI’s characteristic graphic illustrations. With a bright palette and cheeky product names, this new chapter highlights OGI’s playful design ethos. 
David Duralde, chief creative officer of the OGI family of brands, said, “Examining a brand is like taking a cut gem and turning it to the light—and what we found with OGI Eyewear is this new, refined facet of artistic expression. What we’re doing now is refining, refining, refining. Everything from the photography, the styling, the combination of color—every tiny detail has been deliberately cultivated to tell the story of OGI Eyewear’s growth in a way that’s just as new, fresh and fun as before, but also now more clever and sophisticated.”
Selling Point: The new branding expression debuts in-person at Vision Expo East 2022. Those unable to attend the show can visit the OGI Eyewear website and VTO experience.  
www.ogieyewear.com