Quick Take: twenty/twenty beauty, a makeup and beauty brand developed by ophthalmologist Diane Hilal-Campo, MD, has launched its newest product: the Rich Neutrals Visionary Eye Shadow Stick collection.
Specifics: All twenty/twenty beauty products are designed to be safe for use around the eyes. The creamy, smooth eye shadow sticks include castor oil, argan oil, hyaluronic acid and Vitamin E to minimize the symptoms of dry eye disease. They are safe for sensitive eyes, dry eyes and contact lens users and free of parabens, loose glitter, carbon black, lead and coal tar.
Selling Point: Powder-based eyeshadows can be irritating to the eye area because the pigments and glitter flake onto the ocular surface, potentially causing inflammation, scratching the cornea, or permanently staining the subconjunctiva. All of twenty/twenty beauty’s products are designed to be safe for the eyes; in addition, the Rich Neutrals Visionary Eye Shadow Stick collection includes ingredients that work to minimize the symptoms of dry eye disease with daily use. twenty/twenty beauty is available wholesale for ECP practices.
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