Product: SAFILO LIVE Men’s Spotlight: BOSS Eyewear/HUGO Eyewear.
Top Line: Safilo North America has announced its next SAFILO LIVE event: SAFILO LIVE Men’s Spotlight: BOSS Eyewear/HUGO Eyewear, which focuses on Hugo Eyewear and Boss Eyewear.
Close Up: This 45-minute program is filmed in Safilo North America’s Secaucus, NJ headquarters, and formatted like a home shopping program. The program will feature a Safilo host who will provide informative brand and product content, a live model to showcase the eyewear, as well as a live Q&;A session to answer viewer questions. Exclusive SAFILO LIVE sales offers and giveaways promoted during the live broadcast are extended for the full week that the program is available in 24/7 “On Demand” viewing mode. Once viewers sign up to watch the episode, the registration link can be used to watch the program live or at their viewing convenience.
Selling Point: This program will premiere on Wednesday, November 4 at 6pm EDT, with 24/7 viewing access for one full week after the initial airdate. Safilo North America customers can register to watch this episode via www.mysafilo.com (U.S.) or www.mysafilocanada.com (Canada) or contact their local Safilo sales rep for more information.
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