Product: Safilo Live, Safilo’s new online channel for shopping, sales incentives, business solutions and more.
Top Line: Safilo has launched Safilo Live, a new online channel that offers virtual programming to its customers across the United States. The monthly live programming broadcasts will provided content including virtual shopping, special sales offers and incentives, branded giveaways, marketing tips, business solutions and more to help attract customers to ECPs’s offices.
Close Up: The first-ever Safilo Live broadcast is scheduled for Wednesday, August 5th, at 2 P.M. EDT. The featured topic is Back-to-School eyewear, and will focus on new styles trending for teens and college-age young adults. The show is formatted like a home shopping program, and will feature two Safilo sales hosts offering informative content including product features and benefits, as well as a Q&A with some of Safilo’s most knowledgeable sales reps. In addition, special Safilo Live sales offers, giveaways and incentive pricing will only be offered during the live broadcast, and three days afterward in the program’s “On Demand” mode.
Vital Stats: Safilo customers can register by going to mysafilo.com. Once viewers sign up to watch the episode, the registration link is available to watch the live program or view on demand as a taped episode. The August 5th episode will expire Friday, August 7th at 9pm EDT.  ECPs should contact their local Safilo sales rep for more information.