Product: Concise Custom Soft contact lenses
Top Line: ABB Optical Group has unveiled a comprehensive rebranding of Concise Custom Soft contact lenses. In response to the custom soft category growth, the complete product line redesign incorporates key brand elements of the company and reflects its leadership position as an innovative business partner to eyecare professionals nationwide, ABB said.
Close Up: The initial rebranding roll-out includes many new visual assets such as a modern logo with a distinct brand icon, a unique product tagline, patient-friendly product packaging, along with an array of valuable practice support tools and educational resources.
“We are excited to offer Concise Custom Soft lenses with a new brand look and new custom tools that will help eyecare professionals to grow their custom soft specialty practice with ease and convenience for patient success. Our new online lens design calculator integrates Sag height measurement for optimal customization at your fingertips in creating a Concise Custom Soft lens designed uniquely for each patient’s eyes,” said Andy Jackson, director ABB contact lens, specialty vision products.
Vital Stats: Made-to-order Concise Custom Soft lenses can be customized with any power, diameter, base curve, cylinder, axis, and optic zone. The lenses are precisely constructed in the practitioner's choice of silicone hydrogel or HEMA material. Lens orders are quickly shipped direct to the practice or directly to the patient and have a no-risk warranty.
To learn more about Concise Custom Soft contact lenses, visit