CooperCompanies Introduces Refreshed Brand and New Website


Product: CooperCompanies’ updated corporate brand and website.
Top Line: In an effort to reflect its continuing business momentum and industry leadership, CooperCompanies this week introduced a redesigned website and an updated corporate brand name and brand identity.
Close Up: CooperCompanies has grown to more than 12,000 people and reported more than $2.5 billion in annual revenue last year. Its innovative portfolio of contact lenses and women’s health products are available in more than 100 countries. President and chief executive officer Albert White said that the “refreshed CooperCompanies brand more strongly supports our well-known CooperVision and CooperSurgical brands.” The CooperCompanies design approach and aquamarine-inspired color palette represent the organization’s vibrancy and energy, the announcement noted. The new site integrates these elements and provides substantially expanded content that illustrates the company, its people and the many ways they’re improving lives.
Vital Stats: The Cooper Companies Inc. remains the legal entity name for CooperCompanies, which continues to be publicly traded on New York Stock Exchange under the ticker symbol COO.