Product: MyDay Energys daily disposable contact lenses
Top Line: CooperVision is expanding its product portfolio with the addition of MyDay Energys daily disposable contact lenses. MyDay Energys is the first 1 day contact lens with an innovative single vision, aspheric lens design, which was initially introduced in the company’s groundbreaking Biofinity Energys. “The lenses are designed for today’s world, providing extraordinary comfort for wearers when they are using digital devices,
CooperVision said. The introduction of MyDay Energys is the latest advancement in the company’s commitment to providing CooperVision’s innovative lens features across both the monthly and 1 day modalities.
Close Up: Today’s teens report spending more than eight hours a day on screens and adults more than 11 hours a day on digital devices. Plus, more than 67 percent of adults report using two or more devices simultaneously. These activities can contribute to eyes feeling strained and uncomfortable.
“Extensive digital device use—and the resulting discomfort of digital eye strain5—have become part of everyday life,” said Michele Andrews, OD, vice president, professional and government affairs, Americas, CooperVision. “In the years since CooperVision launched Biofinity Energys to help eyecare professionals address these challenges, we’ve consistently been asked for the same technology in a 1 day lens. Through our commitment to continuous innovation and a relentless vision to grow the value of contact lenses for fitters and patients, that day will be here soon.”
Vital Stats: MyDay Energys is the latest addition to CooperVision’s popular MyDay family. MyDay contact lenses are made with Aquaform Technology, which provides a unique balance of high oxygen permeability, a naturally wettable material, and optimum modulus for increased breathability and moisture in a soft, flexible lens. The lens also provides ease of insertion and built-in UV blocking (86 percent of UVA and 97 percent of UVB rays), helping to minimize the transmission of harmful UV rays.
Further details regarding MyDay Energys, including available parameters and U.S. availability, will be announced in the coming months.