Product: Virtual Try-On (VTO) at
Top Line: Transitions Optical has introduced a new version of the Virtual Try-On (VTO) at that allows users to see themselves in different Transitions lens colors and frame styles in an immersive augmented reality experience. Users can access the updated Transitions VTO from the comfort of their home or while waiting in the practice using desktop, mobile, or tablet devices. The updated Transitions VTO features a new interface with exciting capabilities designed to offer users the complete Transitions experience. 
Close Up: Updates allow users to try on Transitions Signature GEN 8 and Transitions XTRActive new generation lenses in all lens colors and style mirrors. Users can choose from an extended selection of frames and access “Tool Tips” to guide first time users. The new “Get Advice” feature delivers a frame and lens recommendation using face shape recognition and questions about the user. The new version of the Transitions VTO also allows the user to capture a photo of themselves wearing their selected frames and lenses with the lens color presented at different levels of activation.
“In a world moving toward hands-free and digital options, it is important that we provide tools that will emulate the Transitions experience before they step foot in the practice, and the new Transitions VTO is already driving consumers directly to stores,” said Patience Cook, director North America marketing, Transitions Optical. “Consumers who used the new version of the Transitions VTO are five times more likely to use our locator to search for a store, than those who did not use the VTO.”
Vital Stats: The Transitions VTO is currently available in the U.S. and Canada on Eyecare professionals can direct their patients to to experience the tool.