Products: Refresh Relieva (preserved lubricant eye drop), Refresh Relieva (preservative-free) multi-dose, Refresh Relieva For Contacts (lubricant eye drop formulated specifically for contact lens wearers).
Top Line: Allergan said its new line of artificial tear formulations is specially formulated to relieve discomfort due to eye dryness and to prevent further irritation. Refresh, a doctor-recommended brand of artificial tears, continues to expand its portfolio by offering the only family of products in the U.S. with carboxymethylcellulose (CMC), hyaluronic acid (HA, an inactive ingredient), glycerin, and HydroCell technology—Allergan's proprietary sodium chloride (NaCl) free, glycerin-based solution that enables hydration and maintains the volume of cells on the ocular surface.
Close-Up: This brand-new line provides doctors and patients with three unique options to treat patients' individual needs when it comes to dry, irritated eyes and contact lens dryness. And with Refresh Relieva For Contacts, contact lens patients now have a new option. Allergan also noted that, as the No. 1 selling brand in preservative-free artificial tears, it was important for the company to introduce Refresh Relieva in a new, convenient preservative-free bottle. Now patients have the convenience of a multi-dose bottle with all the benefits of being preservative-free.
Vital stats: Over 26 million people in the United States suffer from symptoms of eye dryness, including irritation, burning, dryness and discomfort, according to Allergan. Eye dryness can be caused by advanced age, contact lens wear, certain medications, other medical conditions or environmental factors. Studies show Refresh Relieva products improve the symptoms of eye dryness in patients, with a low incidence of blur upon installation. According to Allergan, 70 percent of patients reported no blur when Refresh Relieva and Refresh Relieva For Contacts was first applied.
www.allergan.com