Product: HEA’s “Innovative Tech: Your Competitive Edge” Interactive Online Live Event July 26
Topline: Healthy Eyes Advantage (HEA) invites practitioners to join hundreds of colleagues nationwide for Innovative Tech: Your Competitive Edge, the second Online Interactive Live Event in HEA’s new ‘Powered Up Practice Education Series on Sunday, July 26, 1:00 - 3:20 p.m. EDT.
Close Up: The event will focus on critical business skills for growing and differentiating your practice through cutting-edge technology, lessons that are especially important in today’s rapidly evolving market. Key speakers at the event will explore how to effectively and efficiently blend new technology into an established practice. Dr. Nettie Hines’ lecture will be more of a high-level look at ‘how to integrate’ new technologies in general into an established practice. She recently purchased a practice from a retiring OD with a mature patient base and has had great success in creating acceptance of the new technologies she has brought in – as well as a demand for the value-added services now available to patients as a result. Dr. Solomon Gould OD/MBA will focus more on "how to market" the benefits of new technologies to current and prospective patients. As far as specific technologies, he will be including Cognivue, Neurolens and AdaptDx in his lecture. In addition to eyecare professionals of all types nationwide, this event is open to practice administrators and other interested staff members. Please note this program is not eligible for continuing education credit. A full agenda and course details are posted here.
Vital Stats: HEA Member Pricing: FREE; Non-Member Pricing: $19. There are two ways to register: Online at https://www.quantumoptical.com/heace/Events/ or by calling (888) 565-0786. Please Note: Registration ends at Midnight Eastern Time on Friday, July 24.