Product: #CataractsDontWait
Top Line: Bausch + Lomb announced a new social media campaign designed to raise awareness around cataracts and the importance of routine screening for this treatable condition. The campaign will run throughout June during Cataract Awareness Month.
Close Up: Throughout the month of June, Bausch + Lomb is publishing educational resources and content on its social media platforms under the hashtag #CataractsDontWait to increase awareness around cataracts and facilitate conversations between those who may be affected and their eyecare professionals.
"Bausch + Lomb is proud to educate the public about cataracts, their impact and the importance of routine screenings and not delaying treatment," said Christina Ackermann, president, Ophthalmic Pharmaceuticals, Bausch + Lomb. "Through the campaign message, 'Cataracts Don't Wait', we hope to encourage early and appropriate discussions between those affected and their eye care professionals about potential treatment options to hopefully lessen the potential for avoidable vision loss."
Vital Stats: More than 25 million Americans are estimated to have cataracts, according to the report Future of Vision: Forecasting the Prevalence and Costs of Vision Problems. As the population in America continues to age, the number of cataract cases are projected to increase by 50 percent to 38.5 million by 2032.
https://www.facebook.com/BauschandLomb/videos/