Product: Transitions Optical Back-to-School Resources
Top Line: Transitions Optical has released updated back-to-school resources for the upcoming school year to share the benefits of Transitions lenses for kids. The refreshed back-to-school assets include educational and interactive content for parents and students, and promotional resources for eyecare professionals. 
Close Up: Resources for eyecare professionals to promote in their practice and online can be accessed at TransitionsPRO.com/Kids. Eyecare professionals can utilize the kids dispensing guide to educate parents on the importance of protecting young eyes from UV and harmful blue light sources indoors and outdoors, and how Transitions lenses are a great solution. The back-to-school assets for ECPs also include posters, a counter card, and window cling that provide educational content and a QR code for patients to access the consumer website in-office. A digital toolkit is also available to download for the practice’s website, email campaigns, and social media efforts. The digital toolkit assets include digital banner graphics and social media posts, cover photos, and story graphics featuring Transitions Signature Gen 8 lenses in gray, sapphire, and emerald.
Vital Stats: Parents and students can learn more about Transitions lenses and access back-to-school resources by visiting Transitions.com/Kids. On the website students can try on Transitions lenses virtually, play cool optical illusion and eye spy games, and test their knowledge with trivia.
https://trade.transitions.com/LearningCenter/Kids