Product: Zeiss BlueGuard
Top Line: Zeiss Vision Care is launching Zeiss BlueGuard lenses, a new clear eyeglass lens that blocks up to 40 percent of potentially harmful blue light while also providing sunglass-level UV protection.
Close Up: While most of the industry relies on blue light anti-reflective coatings, Zeiss lens developers incorporated the new blue light blocking properties directly into the lens material. As a result, Zeiss BlueGuard lenses have up to 50 percent less reflections of digital blue light compared to coating products, adding to the aesthetic appeal of the lenses while address a major source of digital eye strain.
“Zeiss BlueGuard lenses follow in the footsteps of the Zeiss UVProtect lenses launched in 2018. In addition to sunglass-level UV protection, these new lenses address the growing consumer request for blue light protection,” said Jens Boy, president of Zeiss Vision Care North America. “Zeiss BlueGuard lenses look great on eyeglass wearers while providing industry-leading protection.”
Vital Stats: Zeiss BlueGuard lenses are currently available on single vision and Zeiss designs in 1.50, polycarbonate, 1.60, 1.67 and 1.74 materials. Trivex material will be available on October 1, 2021.