LaunchPad: Frame Collection Brilleneyes Debuts Ella & Maxx Collection to Accompany Ella Laguna Beach By Staff Friday, August 16, 2019 12:06 AM More ImagesQuick Take: Brilleneyes has announced a new collection, Ella & Maxx, to accompany their successful women’s Ella Laguna Beach collection. Specifics: The Ella & Maxx collection features styles for men and women that are durable, ergonomic, fashion-forward, and innovative. Brilleneyes describes Maxx as sophisticated, fun, bold, and influential, a confident counterpart to the brand’s Ella Laguna Beach collection of eyewear. Selling Point: Ella & Maxx expands Brilleneyes’ already established line of women’s eyewear to include men and unisex frames. www.brilleneyes.com