Quick Take: De Rigo REM is introducing the Spring/Summer 2020 collection from Jones New York, and debuting an advertising campaign starring legendary supermodel Cindy Crawford.
Specifics: Jones New York’s SS20 collection features fourteen new ophthalmic frames. The women and petites collection includes two concepts: Happy Hour and Dinner. Happy Hour features a relaxed approach, elegant hinge breaks and rivet details in styles such as J244 and J152. Dinner features a glitter epoxy and crystal stone accents on styles including J780 (which Crawford wears in the campaign) and J495. For men, the two concepts are Desk and Dinner. Desk features classic masculine shapes with updated details like the linear temples in styles J365 and J333. Dinner for men includes innovative elements like carbon fiber or wood inserts on styles J537 and J539.
Selling Point: Jones New York’s SS20 collection is simultaneously timeless and modern, offering styles that are classic, polished and exquisitely detailed. Crawford said, “I’m excited to work with Jones New York, an iconic American brand that I’ve always admired. They recognize women’s busy schedules and cater to their needs; whether it’s a meeting, kid’s soccer game, date night, or girl’s night out, not only are the clothes stylish and comfortable, but they can take you from day to night, weekday to weekend.”
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