Quick Take: Erkers 1879 has announced a new collection The Living Legends, a series that will involve teaming up with eyewear retailers.
Specifics: The first collaboration is with Kevin Kretch, owner of Eyes on Chagrin in Cleveland, Ohio. Together with Kretch, Erkers co-owners Jack Erker III and Tony Erker designed the Dawg Pound frames, named for the Cleveland Browns. The Dawg Pound frames feature a turntable icon on the temple tip, paying homage to Cleveland’s Rock and Roll Hall of Fame. The frame will be launched in limited batches, and each pair is numbered.
Selling Point: This is the beginning of Erkers’ collaboration with fashion forward eyewear retailers.