Quick Take: Brooklyn-based Eyeleos today launches its debut collection.
Specifics: Every Eyeleos frame is organized into a collection put together by brand curators and 10 percent of profits from each frame sold is donated toward a charitable organization of the curator’s choice. Each frame also comes with a personal note from the curator, and customers have the chance to speak with the curators on Eyeleos’ soundboard platform. The curators and their stories are available on Eyeleos website. 
Selling Point: Shimi Strasser, cofounder of Eyeleos, said, “We want our customers to experience firsthand what it means to purchase Eyeleos eyewear. Not only does Eyeleos offer uniquely-crafted frames made of the highest-grade metals and acetates that you can find, but you can also trust that everything Eyeleos does is treated with the utmost respect, fairness, love and kindness—from marketing to manufacturing.”
Cofounder Shea Horovitz said, “Our hope is that Eyeleos serves as a vehicle to bring people together based upon a shared desire for a kinder world and a mutual respect for one another. I’m elated to launch Eyeleos because it communicates the value of humans, the power of stories, and the beauty of kindness on a level never before seen in eyewear e-commerce.”
eyeleos.com