Quick Take: Gunnar Optiks has launched a limited edition collection of blue light blocking glasses with St. Jude’s Children’s Research Hospital. Fifty percent of the retail price for each frame in the collection will benefit St. Jude’s.
Specifics: The collection includes new limited edition models of Gunnar’s popular Cruz and Vertex styles. Cruz was designed specifically for kids and teens and features a natural focus lens. It is available in both Gunnar’s Clear and Amber tint options. Vertex is a stylish square frame that features Gunnar’s patented lens technology which enhances focus, reduces dry eye and blocks blue light. The St. Jude Collection versions of Cruz and Vertex come in St. Jude’s signature white and red colors. 
Selling Point: Georgina Petrie, Gunnar’s director of marketing, said, “We are honored to be continuing our philanthropic partnership with St. Jude with the launch of the St. Jude Collection glasses. We are delighted to provide this opportunity for our core gaming and computer tribe, many of whom now have kids of their own, to make a difference in the lives of others and raise awareness for life saving mission of St. Jude Children’s Research Hospital.”
Steve Froehlich, chief revenue and development officer of ALSAC, fundraising and awareness organization for St. Jude Children’s Research Hospital, said “The gaming community has generously supported St. Jude for many years with record-breaking fundraising results and our partnership with Gunnar Optiks clearly strengthens this connection. Support from this community has grown exponentially and we are grateful that Gunnar Optiks is offering the St. Jude Collection for gamers, streamers and content creators of all kinds to support the children and families at St. Jude in a fun and creative way.”
gunnar.com