Quick Take: ic! berlin is introducing four new minimalist optical styles as part of its collaboration with Mercedes-Benz.
Specifics: The new frames are MB 07, MB 08, MB 09 and MB 10. MB 07 is designed for customers with a lower bridge and cheekbones; MB 08 is a large rectangular style with a temple flipped 90 degrees; MB 09, which also features a flipped temple, is a soft rectangular shape; and MB 10 is a bolder rectangular shape featuring the classic ic! berlin 6mm temple.
Selling Point: The new Mercedes-Benz styles are minimalist, fresh and distinctive.