Quick Take: I-Deal Optics is debuting Elevate, its new high fashion and premium quality collection. 
Specifics: Elevate is a bold collection designed in France with a fashion forward focus. The debut collection includes five acetate and three stainless steel frames in bold designs. Materials include a mix of translucent and colorful acetates and light stainless steel in neutral gold and silver tones. The collection is also highlighted by socially and environmentally controlled production and charitable endeavors. 
Selling Point: I-Deal Optics’ new Elevate collection is stylish, bold and meaningful.