LaunchPad: Frame Collection J.F. Rey Unveils Square Optical Collection By Staff Tuesday, September 10, 2024 8:20 AM Styles Scarlet (top) and Ruby. Model wears Ruby. Quick Take: J.F. Rey is debuting Square, a new optical collection for women that celebrates the brand’s signature square design. Specifics: The collection draws inspiration from the artist Daniel Buren and features unique structural, color and transparency effects with acetate. Design details include geometric temples, unexpected variations in thickness, refined patterns, monochrome shades and more. Selling Point: J.F. Rey’s new Square collection is artistic, unique and eye-catching.www.jfrey.fr/en