Quick Take: JF Rey is presenting its Fall/Winter 2022/23 collection and accompanying campaign Neon Elements. 
Specifics: This new collection is an architectural, bold release. The accompanying Neon Elements campaign is a vibrant and stylish universe that projects the brand into a futuristic world with images illuminated by lights and shadows. Neon lights take the viewer into a campaign inspired by the metaverse, where reality and virtual reality are blended. 
Selling Point: The new JF Rey collection and campaign is bold, bright and exciting.