Quick Take: L’Amy America has unveiled a 27 model capsule collection from Champion, which introduces eyewear retainers for the first time from the brand.
Specifics: The collection features a variety of fun design details, including richly hued, multi-layer acetates, protective side-shields, hand-sculpted surfaces and edges, surprising logo placement and soft, gradient lenses. Shapes include cat eyes, butterflies, mono-shield frames and oversized squares, and the color palette includes fall shades such as oxblood, gold and darkened amethyst alongside traditional colorations like black-rose gold, crystal and amber tortoise. One sunglass and one ophthalmic model come equipped with a Champion eyewear retainer, free of charge. The entire 13 sku eyechain assortment is also offered as a kit, sold separately from the eyewear collection and comes with its own compact countertop display. The entire FW ’21 eyewear and retainer collections are supported by point-of-sale displays, a complete image library, and L’Amy America’s industry-leading 3-year extended warranty.
Selling Point: L’Amy lifestyle brands director Connie Reiss said, “Champion continues to connect with consumers like no other sport brand today. Champion enjoys the highest social media consumer engagement rate, of all major sport brands. This consumer trusts Champion to provide trend-right options to suit active lifestyles. And now Champion’s new eyechain assortment is not only a nod to the face-jewelry trend, but also serves as a functional value-add allowing consumers to keep eyewear safe, in style.”