L’Amy America to Launch Ben Sherman Eco Sun Collection

Quick Take: L’Amy America is debuting sun styles from its Ben Sherman Eco collection. The brand also introduced optical styles for the season.
Specifics: The collection includes four sun styles, with shapes based around four Ben Sherman-inspired themes: Ivy League prep, military silhouettes, influential celebrities/iconic looks of the 60s and British youth culture. The collection features a mix of trendy color accents, cool translucent coloration, two-toned metal, angular detailing, lightweight profiles, and qualitative texture. Key signature detailing includes the Ben Sherman script logo on the outside temples near the hinge break, the military/mod target placed on the outer temple tips, a paddle-shaped temple designed for a vintage touch, and the Ben Sherman British house check pattern on the inside temple tips in select styles.
Selling Point: The Ben Sherman TAC polarized sunglass lenses are bio-based and produced from organic cotton and wood fibers. The lenses are lightweight, impact-resistant, and pass the REACH screening test for targeted SVHC (substances of high concern), and filter 100 percent UVA/UVB light. The nose pads are produced without harmful chemicals such as BPA, and L’ Amy America will ensure that 100 percent of Ben Sherman products are recycled or resold for zero landfill waste.