Quick Take: Look Made in Italia, from Villa Eyewear, is debuting new Look Bold optical frames.
Specifics: The four Look Bold styles include three men’s and one unisex. The frame fronts are made from NIL (natural light injection) polymer, while the temples are constructed of Xinox steel. The frames feature traditional fronts in Havana, blue or black paired with pops of color on the temples. These pops of color are canary yellow, deep blue, bright green or bright orange.
Selling Point: The new Look Bold collection is contemporary, colorful and fresh. All Look Bold frames are traceable because they are completely designed and manufactured in Italy at the company’s production facility.