Luxottica Debuts Newest Prada Linea Rossa Collection

By

More Images
Quick Take: Luxottica is adding to the iconic Prada Linea Rossa eyewear collection, presenting a dynamic technical collection shaped for the 21st century.
Specifics: Additions to the Prada Linea Rossa collection are: PS04US, PS09US, PS10US, PS61US, PS01MV, and PS02MV. PS04US are rubber-coated sunglasses which feature an irregularly shaped wraparound front and bold temples to give a sporty attitude. They are available in rubber shades of black, coral, yellow, and pistachio, and are available with polarized lenses. PS09US is a sports-driven sunglass with a large wraparound shield front and bold temples. It is available in rubber hues of black, pewter, white, coral, yellow, and pistachio. PS10US also features a large wraparound shield front, with the addition of pierced lenses and bold temples. It is available in rubber hues of black, pewter, white, coral, yellow, and pistachio. PS61US is a metal semi-rimless shield design with geometric shaped temples. The sunglass frames are available in charcoal, smoke, coal, and blue with flash0effect purple, while the mirrored lenses are available in periwinkle, chrome green, iridescent red, and black. PS01MV is an ultra-lightweight optical frame made from nylon fiber with a rubber coating. It features a panto-shaped front and is available in black, camouflage, marble, and baltic. PS02MV is a slim, clean-cut optical frame made of nylon fiber and featuring a squared design with softly rounded edges. It is available in black, camouflage, marble, and baltic. All six frames feature the Prada Linea Rossa band logo.
Selling Point: Prada Linea Rossa draws inspiration from tis 1990s sportswear roots, combining sophistication with high performance and technical skills. The frames are light, comfortable, and graphic.
www.prada.com