Marchon Launches New Proprietary Brand Pure, Debuts First Collection


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Quick Take: Marchon Eyewear has announced the launch of Pure, a new proprietary brand in their portfolio. The debut Pure collection is now available.
Specifics: Pure’s debut collection features a mix of modern titanium and plastic styles that mix on-trend details with best-selling design attributes. Made of lightweight materials and offering sleek finishes, the debut collection features three men’s and four women’s styles, with more releases scheduled through the year, including lightweight plastic styles and rimless styles utilizing Marchon’s Airlock technology.
Selling Point: Pure offers fashion-forward styles with subtle design details. All optical styles under the Pure brand will feature a universal-fit construction. Thomas Burkhardt, senior vice president of global brands, marketing & design at Marchon Eyewear said, “Pure is unlike anything we’ve seen in eyewear yet, a modern and contemporary brand for those women and men that told us that they are often bored by the selection of lightweight frames that are offered to them.”