Marchon’s Lacoste Launches New Paris Collection


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Quick Take: Marchon’s Lacoste is launching its new Lacoste Paris collection, featuring both sun and optical styles.
Specifics: Select styles in the collection include L219SPC, L220SPC, L2255PC and L2853PC. Sun style L219SPC is a thin metal aviator with a double bridge construction, slim temples and a sharp geometric cut-out. L220SPC, also a metal sun style, features a double bridge detail, sharp cut-out motifs, and polished finished with shiny or matte effects. All sun styles are fitted with premium quality ZEISS lenses treated with anti-reflective coating. Metal optical style L2255PC features an ultra-thin squared off aviator design with acetate temple tips and stylish cut-out motifs. Finally, L2853PC is a combination optical style featuring an acetate front, a metal double bridge and slim temples with a cut-out effect.
Selling Point: The new Lacoste Paris collection offers streamlined design with timeless retro flair, minimal shapes and a cool color approach.