Quick Take: Pure, from Marchon, is debuting its Plant-Based Resin collection, featuring styles made from 40 percent plant-based resin, a cleaner alternative to standard plastics.
Specifics: The debut collection features six new optical styles, all designed with lightweight construction, sleek finishes, classic colorations and Pure’s minimalist aesthetic. The plant-based resin used in the collection is made from castor bean oil, an alternative to standard petroleum-based plastics.
Selling Point: Thomas Burkhardt, senior vice president of global brands, marketing and design for Marchon Eyewear, said, “Incorporating Plant-Based Resin styles into one of our proprietary brands is part of our commitment to taking steps toward social responsibility and making a positive impact on the environment. We are thrilled to give customers the option of shopping for more sustainable eyewear in a brand like Pure.”
marchon.com