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Quick Take: Maui Jim is launching five new sun styles: Fair Winds, Following Seas, Bowline, Capri and Isola.
Specifics: Fair Winds, Following Seas and Bowline are made of matte titanium and high performance nylon. The group showcases a new frame construction technique in the combination of solid, matte titanium and nylon lens inserts and a nylon brow bar. Each style is available in three color combinations. Capri and Isola are Italian-made acetate frames with “peek-a-boo” temple cores.
Selling Point: The new Maui Jim styles offer a brand new construction technique, high-quality materials and a variety of designs and color combinations.
www.mauijim.com