Quick Take: Movitra has debuted its Spring/Summer 2021 styles and campaign, 2 Souls, 1 Brand.
Specifics: The SS21 collection is made up of four sun and four optical styles. The collection is designed to be timeless and innovative, and features the brand’s signature durable patented locking system.
Selling Point: Giuseppe Pizzuto, co-founder of Movitra, said about the campaign, “Just as in each individual, the different nuances of character come together, belonging just to that one person, so too here, the souls are united, coming together as the two characteristics of the Movitra brand. By taking advantage of the mood created in these new shots, our new images are not simply ‘mirror images’ that can easily be divided in two. This time, the reflective effect fuses and blends harmoniously, soft, sensuous, always innovative.”
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