Quick Take: Prodesign Denmark, from Design Eyewear Group, is presenting its 50th anniversary optical collection. 
Specifics: The collection breathes new life into some of Prodesign’s most popular styles from the past 50 years. The broad, diverse collection is characterized by its clean lines, minimalist styles, timeless details and bold color choices, honoring Prodesign’s iconic ability to combine classic, safe shapes with bold, playful colors. The anniversary collection introduces new shades including popping purple, gaudy green and over the top orange. 
Selling Point: Prodesign Denmark’s 50th anniversary collection is a bold, fresh take on the brand’s history, propelling it into the future.