Quick Take: Pure Eyewear, from Marchon, is introducing its Sorbet collection, featuring six new optical styles offered in delicate, soft crystal colorations.
Specifics: P-3013 is a rectangular frame available in black, dark tortoise, lavender and crystal clear. P-3014 is a modified rectangle with a subtle cat eye, available in black, nude, soft tortoise and turquoise. P-3015 is a rounded square available in black, turquoise, lavender and crystal clear. P-3016 is a timeless round frame available in grey, nude, dark tortoise and pink. P-2012 is a sleek square frame available in black, crystal brown, crystal blue and crystal clear. Finally, P-2013 is a rectangular frame with a slim, narrow front. It is available in black, crystal grey, matte tortoise and crystal green.
Selling Point: All six styles in the Sorbet collection are made from at least 45 percent plant-based resin. Thomas Burkhardt, senior vice president of global brands, marketing & design at Marchon Eyewear, said, “As sustainability and social responsibility become more important factors in consumer’s eyewear purchasing decisions, Pure Eyewear offers customers plenty of options in lightweight, on-trend frames that are made from cleaner materials.”