LaunchPad: Frame Collection Safilo Debuts SS19 Optical Collection for Men and Women By Staff Tuesday, August 13, 2019 7:06 AM More ImagesQuick Take: Safilo is introducing its Spring/Summer 2019 optical collection for men and women. Specifics: The new men’s collection from Safilo combines artisan skills with advanced technology to create frames that are timeless and still contemporary, with techno-aesthetic features. The styles are named after the traditional tools and techniques involved in frame production: Sagoma, which comes with a clip-on sun lens, Tratto, Registro and Linea. The new women’s collection features Cerchio, a round, timeless frame with softly squared or oval shapes. Made fully of acetate, the frame is feminine and subtle. Selling Point: Safilo’s newest optical collection is sophisticated and highly crafted, reflecting the brand’s heritage. www.safilo.com