Quick Take: Safilo is launching the Fall/Winter 2021 optical collection and campaign from David Beckham. David Beckham will also release sun styles for the season.
Specifics: The David Beckham FW21 optical collection is inspired by the classic, timeless spirit of Beckham’s hometown of London. DB7070 is the campaign style—a contemporary rectangular frame in bold acetate, featuring the David Beckham Talisman detail in metal on the temples and a vintage-inspired pattern chiseled onto the metal wire-core of the frame.
Selling Point: Beckham said, “London is without a doubt one of the best cities in the world which is why it inspired my newest collection of eyewear. The city is steeped in history, the architecture is timeless and the streets iconic. It’s these qualities I wanted to be reflected in the Fall Winter 21 collection. I’m extremely proud to be a Londoner and it’s the passion I have for my hometown that is the basis for my new collection.”