Safilo’s Boss Launches Spring/Summer 2020 Collection, Intros Orlando Bloom as Brand Ambassador


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Quick Take: Safilo’s Boss Eyewear has launched its Spring/Summer 2020 collection and introduced Orlando Bloom as brand ambassador. The collection includes both sun and optical styles, modeled by Bloom.
Specifics: BOSS 1121/U/S squared sunglasses, BOSS 1123/U rounded optical frame and BOSS 1124/U/S optical frame are all combination styles with thin tubular temples, flex hinges and adjustable end-tips. Color options include brown horn with blue lenses, dark Havana with green lenses, blue/grey with dark grey lenses, black with blue lenses, and the optical frame is available in Havana red, dark Havana, blue/grey horn and black. Sunglass style BOSS 1144/F/S features a squared shape with a titanium double groove rim around the lenses, for a distinctive design. It is available in dark ruthenium with brown gold lenses, blue/ruthenium with blue lenses, rosè gold with green lenses, ruthenium with mauve lenses. BOSS 1135/S sunglasses feature a drop-shaped construction crafted with a combination of materials such as aluminum and titanium. Sun style BOSS 1127/S shows off a drop-shaped, squared design in acetate with flat top, sharp angles. Finally, BOSS 1129 optical frames are available with clip-on sun lenses.
Selling Point: Boss’ SS20 collection features designs that are innovative, light, functional, versatile and modern.