LaunchPad: Frame Collection Shwood Introduces New Styles By Staff Wednesday, February 12, 2020 12:06 AM Quick Take: Shwood is introducing new sun and optical styles.Specifics: Select new styles include Kinsrow, Kennedy and Ainsworth. Kinsrow and Ainsworth are both sun styles, which feature rounded fronts, while Kennedy is an optical style in a classic shape. Selling Point: Shwood uses unique, natural materials in its eyewear, including wood, moss, feathers, newspaper and surf resin.shwoodshop.com