Silhouette Adds New Models to Urban Lite Family


Quick Take: Silhouette is adding new trendy models to its Urban Lite family.
Specifics: There are four new models in the Urban Lite family: one for men, two for women, and a unisex model. Each model also has four color variations. These new designs feature bold color choices, especially in the women’s models, including power red and two-tone combinations like midnight blue and copper. The unisex model features subtle tones and two different marbling variations.
Selling Point: Silhouette’s new Urban Lite additions are bold and colorful, but still classically stylish and wearable.