Quick Take: The McGee Group’s Life is Good is adding new kids’ styles. 
Specifics: The launch is made up of nine new frames; four launched in June and five additional will launch in August. The June launches were Eve, Ford, Archer and Urban. The new August launches are Caylen, Gabby, Hugo, Crew and Pippin.
Selling Point: The Life is Good kids’ styles are fun, colorful and full of character.