Quick Take: Tura has launched its first collection with O’Neill, after adding the brand to its portfolio earlier this month.
Specifics: The debut O’Neill collection is made up of 23 ophthalmic models in 49 skus. The collection is split into three theams: Ocean, which features hues of blues, teals and greens paired with wavy textures and fluid temples; Mountain, featuring natural earthy colors, genuine wood inlays and wood textured acetate; and Sport, featuring bold, pop colors with a performance stripe in rubber accented temples and tips.
Selling Point: The O’Neill collection from Tura combines the thrill of the outdoors with a down-to-Earth relaxed style.