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Quick Take: WestGroupe is launching Life Italia Kids Eyewear in the U.S. and Canada, with an initial collection in eyesizes ranging from 41-51.
Specifics: Select styles in the initial Life Italia Kids Eyewear collection include: NI-130, NI-131 NI-132 and NI-133 and NI-134, all designed for children on the younger end of Life Italia’s age bracket. NI-130 and NI-132 feature a medical rubber front for a soft, comfortable wear. NI-130 is a round frame featuring a two-tone color effect on the temples and ribbed hinges; it is available in pink fuchsia, purple, and sky blue, while NI-132 is a softened rectangle with color-blocked temples and ribbed hinges available in rose fuchsia, aqua red, sky blue. NI-131 and NI-133 feature a translucent grilamid front, two-tone temples and ribbed hinges. NI-131 is a modified round available in rose fuchsia, pink, and blue red while NI-133 is a modified rectangle available in pink lemon, rose fuchsia, and aqua blue. Finally, NI-134 is a modified round with a semi-translucent front in a matte finish. It features a ribbed hinge in a tonal hue to match the front and temples in royal blue, pink violet, and navy aqua.
Selling Point: Life Italia Kids Eyewear features an innovative hinge called the Multi-Flex, which is constructed from medical rubber and can flex 270 degrees and jump back to its original position. In addition, the frames are hypoallergenic and the temples are sweat-resistant.
www.westgroupe.com