Quick Take: Children’s eyewear brand ZooBug London is launching new acetate styles.
Specifics: The new styles are Viola, Polo and Shelby. For ages 3-7, Viola is a round frame with texture on the top rim. It is available in burgundy/red, brown/pink, pink/yellow, crystal, red and purple. For ages 4-8, Polo is a slightly elongated square frame available in brown/yellow, black/blue, black/olive and brown/light brown. Finally, Shelby is a strong square frame available in blue demi, black/brown, brown/blue and black/grey.  
Selling Point: Stephane Emeric, head of design, said, “Created specifically for small, growing faces, the 8 new acetate frames being added to the collection are lightweight, comfortable and resilient, without compromising on beautiful, balanced design and detailing. New to the line is the cut-out effect on the top rims, a subtle decoration that is funky and cool. The frames also feature a new tiny signature 'footprint' on the temple tips.”
zoobug.com