Quick Take: Zyloware has announced a strategic partnership with CEV (Clear Eye View) Collection by NFL Pro Bowl Linebacker Jaylon Smith. Together, they are launching CEV’s first optical eyewear collection. 
Specifics: Smith and Jamal A. Robinson founded CEV Collection based on Smith’s personal mantra throughout his playing career: Clear Eye View. The first optical collection launches at Vision Expo East at Zyloware Booth #P1669. It is made up of nine styles at 17 skus, and designed for men age 24+ with effortless style who value a brand that align with their personal values and mission. 
Selling Point: Smith said, “We wanted to create a brand that stood for something. We wanted to design unique and high-quality products at a fair price. We want to build a community that embodies the hope and inspiration of what a Focused Vision can be in someone.”
Christopher Shyer, Co-CEO and president of Zyloware, said, “Zyloware and CEV see this as a winning opportunity to introduce The CEV aesthetics not previously represented in the optical marketplace. With a fresh new view in eyewear design, the development will focus on fashion forward and eye-catching bold shapes in oversized metals and plastics.”