Morel Debuts ‘Frame Hero’ App for ECPs to More Easily Order Replacement Parts


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Quick Take: Morel has launched the Frame Hero app, a new digital tool developed to service frames with necessary replacement parts.
Specifics: The Frame Hero app offers inside-the-app training videos to teach ECPs how to implement part replacements. Morel’s Frame Hero is available for both IOS users, now on the App Store and a version is also available for Google Play. The web version of Frame Hero will go live in July.
Selling Points: Frame Hero contains easy order processing. Morel accounts can easily search for frames and order replacement parts without approvals required or bills issued at no charge. The parts are delivered quickly with free ground shipping. The app provides automatic status updates and tracking information. Money is saved by using the app for parts and not having to send back or replace a full frame.