Product: Transitions XTRActive New Generation from Shamir
Top Line: Shamir is launching the latest in Transitions lenses: XTRActive New Generation. The solution for all wearers who are very light sensitive and for wearers who are exposed to very bright light outdoors, Transitions XTRActive New Generation lenses offer the best extra darkness and the best extra light protection.
Close Up: New XTRActive extra powerful dyes combined with the latest non-composite Matrix Generation created Transitions lenses that now achieve activation in hot temperatures. These lenses are now the darkest photochromic lenses at hot temperatures and the only photochromic lenses achieving category 3 levels of darkness at 95 degrees Fahrenheit. Additionally, Transitions XTRActive New Generation offers maximum darkness in category 2 levels in the car at 73.4 degrees Fahrenheit with no driving restrictions. With its unique design, these lenses offer solutions to meet the needs for the best extra darkness and best extra light protection.
“As we work toward restoring a level of normalcy in our current reality, we want to provide our customers with the right product that meets their needs for protection as they step into the light, whether it’s outdoors or indoors”, said Phillip R. Pasit, director of marketing for Shamir Insight, Inc. “Shamir designs coupled with Transitions XTRActive New Generation is the new standard in optical lenses.”
Vital Stats: While Transitions XTRActive New Generation offers many solutions for all light sensitive wearers of different needs, these lenses feature blue light protection (outdoor and indoor) and the ability to fade back to clear lenses 35 percent faster than the previous generation. Like all Transitions lenses, Transitions XTRActive New Generation offers 100 percent UVA and UVB protection.
https://shamir.com/us/category/coatings-andmaterials-us/transitions-us