Product: Transitions Signature GEN 8
Top Line: Transitions Optical is launching the next generation of Transitions Signature lenses—Transitions Signature GEN 8. Transitions Signature GEN 8 lenses are engineered with new proprietary technology that delivers the best overall photochromic lens performance, the brand said in a statement. Transitions Signature GEN 8 lenses are faster in activation and fadeback, and are darker than previous generations. The lenses also block 100 percent of UV and help protect from harmful blue light indoors and out.
Close Up: The next generation of Transitions Signature lenses comes six years after the launch of Transitions Signature VII lenses with a new, breakthrough technology. The performance of photochromic lenses is linked to two components: the matrix in which the dyes reside and the photochromic dyes themselves. The Transitions Signature GEN 8 lens technology incorporates a fully reinvented system, including a reinvented matrix and new photochromic dyes, which has not been done since the launch of Transitions V lenses in 2005.
A new multi-criteria methodology was developed to assess the overall performance of photochromic lenses. This methodology is based on market research done in the U.S. among 1,000 eyeglass wearers, defining the key criteria that matter most for consumers on photochromic lenses.
“As leader and champion of the photochromic category, our mission is to provide better vision and protection to everyone. We are proud to introduce a new technology, bringing a new level of performance, based on consumer’s needs. With Transitions Signature GEN 8 we are confident that we will recruit new wearers and grow the category,” said Chrystel Barranger, president of Essilor Photochromics and Transitions Optical.
Vital Stats: Transitions Signature GEN 8 lenses feature a nano-composite matrix and a new generation of ultra-agile photochromic dyes. The nano-composite matrix in Transitions Signature GEN 8 lenses is a nano-structured material which mimics a semi crystalline structure. This matrix creates free zones for improved dye mobility. Not only can the dyes move more freely, but it is also more stable and consistent in its performance, Transitions Optical said.
Transitions Signature GEN 8 lenses will launch in the U.S. in July 2019 and in the fall in Canada.