Quick Take: 100% has announced the launch of its 2022 Peter Sagan Limited Edition Collection, designed with professional road bicycle racer Peter Sagan.
Specifics: The collection features a bold tie-dye design with triple layer purple mirrored lenses. This is a reinterpretation of Sagan’s Team TotalEnergies’ team colors, echoing his exciting and unconventional riding style. The 2022 Sagan LE Collection is offered in some of the best-selling 100% performance eyewear models: S3, S2, and Speedcraft.
Selling Point: Peter Sagan said, “I feel like this is one of my most creative executions to date with 100%. Personally, working with the brand’s co-founders Marc and Ludo to create something unique year after year is always something I look forward to. They continue to empower me to express my personality in creating products that connect with my soul. The bond we have forged is unbreakable, and I look forward to continuing down this path with a true partner.”
Gwen van Lingen, VP of global sales and marketing at 100% said, “Peter has been a 100% brand champion since 2017 and continues to echo the voice of our brand’s innovation and personality. He has been instrumental in fine-tuning the performance and craftsmanship of our sport performance eyewear for years. We love working with Peter because he always knows what he wants, which is the best product out there, and we strive to exceed his expectations year after year. Peter has a unique and boisterous style, and we wanted to showcase that by amplifying his character in our most advanced sunglasses. I feel we accomplished that with this amazing collection.”