Quick Take: 100% has launched Eastcraft and Westcraft, two new sport performance sun styles.
Specifics: Westcaft is a refined round frame, while Eastcraft is a square style. The new frames are distinct because of their interchangeable lens design that allows the wearer to change from a shield to dual lenses easily. Both models also have removable side shields for better protection from inclement weather or sun.  
Selling Point: 100% CEO and co-founder Ludo Boinnard said, “We’re extremely excited about the launch of Eastcraft and Westcraft. The team reimagined sport performance sunglasses and every last detail with precision. This collection is loaded with high-performance design and technology upgrades and represents an incredible fusion of sports eyewear into fashion. The aesthetic of these styles is what modern sports stand for.”