Quick Take: Altair Eyewear is introducing the first Spyder eyewear collection, which includes 12 sun styles and 10 optical styles.
Specifics: The collection is designed into three categories: bronze, silver and gold, each featuring different design elements and functions. The sun styles include a variety of sport-wraps and classic shapes with 100 percent UV protection and a polarized lens option. The optical styles are offered in high-quality metals and acetates and an inclusive assortment designed to fit a variety of face shapes.
Selling Point: Altair’s first Spyder eyewear collection is lightweight, durable and built for performance. The campaign features Freeskier Alex Hall, who was won several ski medals and first place titles in competitions such as the X Games, World Cups and Dew Tours.
www.altaireyewear.com