Quick Take: Barton Perreira and EON Productions Limited have announced the release of the second installment of exclusive sunglass styles ahead of the upcoming 25th James Bond franchise, No Time To Die. The original Barton Perreira x 007 collaboration features three sunglasses worn by the principal characters in the film.
Specifics: Series 2 of the BP x 007 collaboration adds four new colors of the existing Joe sunglass (a polished classic rectangular style frame) inspired by four locations in the new No Time To Die film including Matera, Italy; Port Antonio, Jamaica; Hakadal, Norway; and the El Nido bar scene based on Havana, Cuba. All made with Japanese acetate, the new Joe sun frames are available in: El Nido/Old English Polarized, a deep ombre brown hue with dark brown polarized lenses similar to the misty night scene set at Havana’s El Nido Bar; Port Antonio/Safari Polarized, a champagne sand colored frame with dark green polarized lenses mimicking the white sandy beaches surrounded by the plush green jungle of Port Antonio, Jamaica; Hakadal/Noir, a translucent blue frame with dark lenses reminiscent of the cold icy landscape in Hakadal, Norway; and Matera/Green Smoke, a greyish stone tortoise frame with green lenses that mirror the colors of the hillside village of Matera, Italy.
Selling Point: Bill Barton, co-founder and CEO of Barton Perreira, said, “Following the success of the BP x 007 collaboration, we are thrilled to bring our customers and Bond fans even more color choices in our classic yet evolving Joe style for our second installment with EON Productions Limited ahead of the release of No Time to Die.”
Patty Perreira, co-founder and designer of Barton Perreira, said, “I often draw inspiration for our frames from unique places around the world, so it was a natural fit that the new colors of the collection were influenced by the various locations in the film which exudes the elegance and flair James Bond is known for internationally.”